MG: Question 3: What kind of media institution might distribute your media product and why?

• Once a film is ready the production company need to secure a distribution agreement offering a cut of the box office/DVD sales – it will be then up to the distributors to invest in designing the marketing (posters, trailers), print copies of the film and distribute to cinemas. They must clearly recognise the target audience and make a decision on how much to invest in promoting it, whether to go nationwide to all the big multiplexes or to target a niche “art house cinema” audience. 

• We would like a British independent distribution company to distribute our film, as they will deal with low-budget films, so we chose Dogwoof Pictures. This suits our budget of £50,000 and they will distribute our film to independent cinemas, such as Curzon, and to local theatres to be screened, for example, Trinity and The Assembly Hall, both in the centre of Tunbridge Wells. However, to appeal to a more mainstream audience, we would launch a viral marketing campaign online, for example, creating social networking pages such as Facebook and Twitter and also continue with showing our opening preview on Youtube to create buzz among our target market and then we would distribute it online.