DW: Evaluation Part 3

After a film is made, the production company need to secure a distribution deal. This will involve offering a cut of the box office/DVD sales to the distributor. It will then be up to the distributors to invest in designing the marketing campaign (posters, trailers, synergistic promotional activity etc.) both the logistics of distribution and the P&A for the film. They must also print copies of the film and distribute these to cinemas. The producer and distributor will need to clearly identify the target audience and make a decision on how much to invest in promoting it. Further decisions must also be made such as whether to go nationwide to all the big multiplexes for example Odeon Cinema in the UK, or to target a niche “art house cinema” audience that would be more focussed in independent cinemas.

For our film we believe Dogwoof Pictures would be a suitable distribution company, they specialise in low budget, independent British films. In terms of release we would like to release the film using a blanket release across as much of the UK as possible, screening in independent and lower cost cinemas for example Curzon or even local theatres like the Assembly halls in Tunbridge Wells. We feel this type of release and market strategy would suit our low budget of £50,000. We would also need to consider the marketing and promotional strategy; paying for posters, trailers, logistics of the film and so on. Due to our low budget production these components of the campaign would have to be as reasonably priced as possible. Although our film is targeted more towards a mainstream audience, due to lack of funding it will have to be screened in venues which specialise more in art house, specialist films. This could be interesting because it may mean our film is viewed by a more niche and perhaps critical audience, as well as the target audience of males aged between 15 and 24.