Group: Audience Research

From what we have gathered in our audience research (survey) we have come to these conclusions:

• The majority of participants were 16-17 (our age).
• 80% of the participants were male (main horror audience).
• It seems that it is important for our sequence to be set at night (conventional of horrors).
• To a certain extent it matters to not reveal the full identity of the antagonist.
• The most popular choice of disguise was a gas mask.
• The title that was most popular was ‘The Unknown’. However we had not added our new idea of ‘Lights out’ to the survey.
• The audience believe it would be scarier to have a tall, menacing antagonist.
• Also it is recommended that we use a set/location that audiences can relate to.

From this research we can improve the concept behind our opening. We know that it will appeal mainly to males our age. We will definitely be filming at night in our chosen location – an isolated modern house. The antagonist will be wearing a gas mask and will be kept as unrevealed as possible, he must be tall and sinister to give the best effect. Therefore our audience research, although ideally we would have wanted more data, has helped us confirm our ideas.