Group: Evaluation of audience feedback

• Evaluate your progress so far considering your original ideas and how you have developed these:

Overall, we feel that rethinking and changing our original idea was a beneficial decision as now our shots are more definite and varied, due to the use of static shots rather than handicam, keeping the audience more interested. Using static shots rather than handicam was also easier for us because when it comes to editing, we will have more than one shot for each event. We also think the audience will sympathize more with our new idea rather than our original as there is only one protagonist so he is more isolated and vulnerable. We will still be using the same soundtrack and fonts for the titles, and we also kept the costume of casual clothing, the main character as a teenager, the location and finally the antagonist the same, meaning that all of research for our original idea was still valid for our new idea.

• What positive feedback did you get from the sample target audience?

We put together a rough cut of our opening to show to a sample target audience to see what they thought so far of our opening. Our feedback showed that changing our idea from handicam to static shots definitely paid off as they commented on the amount of different camera shots we used. They particularly mentioned our use of a birds eye view above the protagonists head as he goes to unlock his front door. They also mentioned how the continuity of the opening was very good.

• What recommendations did you receive from the feedback?

Our audience thought that we needed to edit the length of our shots as some were too long but some were too short. For example, when Dan is coming up his drive, we have several different shots of him riding his bike where, in the audiences point of view, need to be slightly shorter. On the other hand however, they felt that the extreme close up of the note that his parents left should be a bit longer as not everyone read the note in time.

• What advice are you going to take and what is your strategy for meeting the deadline?

We will take all advice that our sample audience give to us into consideration in order to satisfy the needs of our target market and make our opening as effective as possible, for instance, our first task is to edit the length of the shots we have included so far. We will continue to present our ideas to groups of our sample target audience in order to achieve this.